Founded in 1981, New Image Hair Clinic has been a Better Business Bureau, Inc. Accredited Business since March of 1983 and has earned an A-plus rating from the consumer protection organization. For 99 years, the Better Business Bureau has researched and reported information regarding the reliability of businesses across North America. The organization warns the public against frauds, mediates disputes between consumers and companies, and educates individuals on best consumer and business practices.
The Better Business Bureau strives to foster an environment in which consumers and producers can trust one another. It aims to accomplish this mission through setting standards for creating this level of trust, supporting those who employ practices that contribute to this goal, and condemning unsound business practices. Better Business Bureau accreditation is earned after a company meets the BBB’s Code of Business Practices. This set of standards begins with the organizations mantra, “Build Trust.” The Better Business Bureau requires companies advertise honestly, maintain transparency, honor promises, safeguard privacy, and embody integrity. Each of these standards includes a subset of additional requirements detailing how a company may achieve accreditation.
Ratings assigned by the Better Business Bureau indicate a company’s performance in at least 14 different categories. A company’s duration of operation, advertising record, responses to complaints filed with the BBB, and overall communication with the BBB are a few factors assessed when determining its rating. The Better Business Bureau assigns a score to a company’s performance in each category and calculates the scores with these categories in mind.